7fff Privacy Policy – How We Protect Your Data

1. Introduction

7fff takes privacy seriously. We understand that Pakistani players want to know exactly how their information is being used when they sign up, deposit in PKR, place bets on Cricket or PSL markets, and interact with any part of the platform. This Policy is written in plain, clear language so you can understand your rights without having to wade through unnecessary legal jargon.

We collect only the data we genuinely need to operate your account, process payments and deliver a personalised experience. We do not sell your data to third parties, and we do not use it for purposes beyond what is described in this Policy without your consent.

If at any point you have questions about how your data is handled, contact our support team directly via live chat or at the email address listed at the end of this Policy.

2. Data We Collect

We collect personal data in the following ways: directly from you when you register or use the platform, automatically through your use of the website or app, and from third-party payment processors involved in handling your PKR transactions.

Information You Provide Directly

• Registration details: Full name, date of birth, email address, username and password.
• Identity verification: CNIC number or equivalent official ID, and any supporting documents submitted during the KYC (Know Your Customer) process.
• Payment information: Mobile wallet details (JazzCash, Easypaisa, Raast), bank account details used for deposits and withdrawals in PKR. We do not store full card numbers on our own servers.
• Support correspondence: Messages, complaints and enquiries you send to the 7fff support team via live chat or email.
• Responsible Gaming preferences: Deposit limits, session reminders or self-exclusion settings you configure within your account.

Information Collected Automatically

• Device and browser data: IP address, device type, operating system, browser version and screen resolution.
• Usage data: Pages visited, games played, bets placed, session duration, clicks and navigation patterns within the platform.
• Cookie data: Session tokens, authentication identifiers and analytics data as described in the Cookies section below.

3. How We Use Your Data

7fff uses the personal data we collect for the following purposes:

• Account management: To create, maintain and secure your player account, including verifying your identity and age before your first withdrawal.
• Payment processing: To handle your PKR deposits and withdrawals through JazzCash, Easypaisa, Raast, bank transfer and other supported methods.
• Platform personalisation: To show you relevant game recommendations, Cricket and PSL betting markets, promotions and bonus offers based on your activity.
• Security and fraud prevention: To detect unusual login activity, multi-accounting, bonus abuse and potentially fraudulent transactions.
• Responsible Gaming: To monitor account activity against any limits or self-exclusion preferences you have set, and to identify patterns that may indicate problem gambling behaviour.
• Customer support: To respond to your enquiries, process complaints and maintain records of correspondence.
• Legal compliance: To meet obligations including age verification, anti-money laundering checks and record-keeping requirements.
• Platform improvement: To analyse usage patterns, fix technical issues and improve the overall experience for Pakistani players.

We do not use your data for automated decision-making that produces significant legal effects without human review. If you have concerns about how data is used in any specific context, contact our support team.

4. Payment Data

All financial transactions on the 7fff platform are processed in PKR. When you make a deposit or request a withdrawal via JazzCash, Easypaisa, Raast or bank transfer, your payment information is transmitted to the relevant payment processor through an encrypted connection.

7fff retains a record of your transaction history — including deposit amounts, withdrawal requests and their statuses — for account management and legal compliance purposes. This transaction data is stored securely and is accessible only to authorised 7fff staff and, where legally required, to compliance functions.

5. Sharing Your Data

7fff does not sell or rent your personal data to any third party. However, we do share data in the following limited circumstances:

Payment Processors

When you deposit or withdraw, your necessary payment details are shared with the relevant payment provider — such as JazzCash, Easypaisa or your bank — solely to process the transaction. These providers operate under their own privacy policies and security standards.

Technology and Service Providers

We work with carefully selected third-party providers for services including cloud hosting, platform analytics, customer support tooling and game content delivery. These providers are contractually required to handle data only as instructed by 7fff and may not use it for their own purposes.

Fraud and Security Partners

In cases of suspected fraud, multi-accounting or money laundering, we may share relevant data with fraud prevention services or, if required, with law enforcement authorities. This is done strictly to protect the integrity of the platform and its players.

Legal Obligations

If we are required to disclose data by a valid legal order or regulatory requirement, we will comply with that obligation. Where permitted, we will notify the affected account holder before disclosure.

Business Transfers

In the event of a merger, acquisition or transfer of the 7fff platform to another entity, player data may be transferred as part of that transaction. If this occurs, all existing privacy commitments in this Policy will continue to apply to your data.

6. Data Retention

7fff retains personal data only for as long as it is necessary for the purposes described in this Policy. The following general retention periods apply:

• Active accounts: Data is retained for the full duration your account is active on the 7fff platform.
• Closed accounts: Following account closure, core account and transaction records are retained for a minimum period to meet legal and compliance obligations. After this period, data that is no longer required is securely deleted or anonymised.
• Support correspondence: Records of support interactions are typically retained for up to 3 years from the date of the last interaction.
• Anonymised analytics data: Aggregated, anonymised usage data that cannot identify any individual may be retained indefinitely for platform improvement purposes.

If you request account deletion, we will remove or anonymise your personal data subject to any retention obligations that apply. You will be informed of any data that must be retained and the reason why.

7. Data Security

7fff implements multiple layers of security to protect your personal and financial data:

• Encryption in transit: All data transmitted between your device and the 7fff platform is encrypted using TLS (Transport Layer Security).
• Encryption at rest: Sensitive data stored in our systems is encrypted at rest using strong encryption standards.
• Access controls: Personal data is accessible only to authorised 7fff staff who require it to perform their role. Access is logged and reviewed regularly.
• Intrusion detection: We monitor our systems for unusual access patterns, potential breaches and unauthorised activity.
• Regular security reviews: Our security posture is reviewed periodically to ensure it remains aligned with current best practices.

While we take significant precautions, no online platform can guarantee absolute security. You also play a role in keeping your account safe — use a strong, unique password and never share your login details with anyone. If you suspect your account has been compromised, contact 7fff support immediately.

8. Cookies

7fff uses cookies — small text files stored on your device — to make the platform work correctly and to improve your experience. We use the following categories of cookies:

• Essential cookies: Required for the platform to function. These include session authentication tokens that keep you logged in and security cookies that protect against certain types of attacks. You cannot opt out of essential cookies while using the platform.
• Analytics cookies: We use anonymised analytics to understand how players navigate the platform — which pages are visited most, where players spend time and where technical issues occur. This data is aggregated and does not identify individual users.
• Preference cookies: These remember your settings — such as language preferences or game view settings — so you do not have to re-enter them each session.

7fff does not use third-party advertising or tracking cookies that follow your activity across external websites. You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to use the platform.

9. Your Rights

As a 7fff player, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data 7fff holds about you at any time.
• Right to rectification: If any of your data is inaccurate or incomplete, you can ask us to correct it.
• Right to erasure: You can request deletion of your personal data, subject to any retention obligations that apply (for example, legal requirements to retain financial records).
• Right to restrict processing: In certain circumstances, you can ask us to limit how we use your data while a concern is being resolved.
• Right to data portability: You can request a machine-readable copy of the data you have provided to 7fff.
• Right to object: You can object to the processing of your data for certain purposes, such as direct marketing.

To exercise any of these rights, contact the 7fff support team via live chat or email. We will respond to all valid requests within a reasonable timeframe. Some requests may require identity verification before they can be processed, to ensure we are responding to the account holder and not a third party.

10. Minors & Age Policy

The 7fff platform is strictly for adults aged 18 and above. We do not knowingly collect or process personal data from anyone under the age of 18. Age verification is carried out as part of the account registration and KYC process.

If we discover that an account has been registered by or is being used by someone under 18, that account will be suspended immediately and any personal data associated with it will be deleted in accordance with our data retention obligations. Any funds deposited will be returned to the originating payment method after investigation.

If you believe a minor has registered on 7fff, please contact our support team immediately so the account can be reviewed.

11. Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in how we operate, changes in payment processing arrangements or updates to applicable legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players by email.

Your continued use of the 7fff platform after any Policy update means you accept the revised terms. We encourage you to check this page periodically. If you disagree with any updated Policy, your option is to close your account and request deletion of your data.

12. Contact Us

For any questions, concerns or data requests related to this Privacy Policy, please reach out to the 7fff team through the following channels:

When contacting us about a data request, please include your registered email address and a brief description of your request. If identity verification is required, our team will let you know what documents to provide. All privacy requests are handled confidentially.